My story

My close friends call me the Cinderella of the modern world!

I have spent the last twenty years of my life working hard and dedicating my time & energy to both my career and my family, but one day I realized that taking care of my own self has always been last on my long to-do lists. I used to skip most of the time any wellness and beauty routine because I was too tired, too busy, on a business trip, or simply because I didn't have time.

So I resigned a few years ago from a senior corporate position and I took the challenge to start to new Entrepreneur venture with my sister, learning from scratch about wellness & beauty and selecting the best, botanical, clean ingredients, and sector's experts. We first introduced MOOI clean beauty line in 2015, our start-up was doing great until the pandemic started.

The Covid-19 pandemic has disrupted many lives and small businesses, however, no matter how hard it was, it allowed me personally to get a break and the opportunity to rethink and reposition our brand and make it even more sustainable in order to help more people love themselves, reconcile with themselves and enhance their inner energy and wellness just as I did myself. Never give up!

I will be more than happy to hear each of your stories, so please feel free to share them with us, and I wish that our line of clean beauty and wellness will contribute to enhancing your physical and mental wellness!

LOVE & RECONCILE WITH YOURSELF!

Dalila Malki

Founder.